Leon Design and the IMW - On Demand

Creating a safe, inspiring and culturally-appropriate learning environment was a high priority for the Winyama team when planning the look and feel of the new learning platform - the IMW - On Demand.

Keisha, a Waanyi and Kalkadoon woman and Founder of Leon Design, cleverly and masterfully took this design brief and produced the artwork that you see today on the IMW - On Demand platform.

Winyama, in conjunction with Google Creative Labs, asked Keisha to develop an Indigenous visual identity for Indigenous Mapping Workshop that would inspire learners and provide users with a valuable and rewarding learning experience. The artwork needed to reflect IMW Australia’s greater purpose – Indigenous people working on their culture in a digital space; using new ways and data to respect and conserve both culture and Country.

The artwork shows both the stories and knowledge that are embedded into Country, as well as the growth of communities empowered by data and digital technologies to map their Country. 

Keisha Leon - Founder of Leon Design

About Keisha’s artwork

The Story 

MAPPING CULTURE

Our culture lives through Country. Our knowledge and stories are mapped through the lands. By mapping our knowledge we are preserving our communities for tomorrow and our culture for the future.

The Symbolism

DIGITAL MAPPING

The digital mapping pathways represent technology’s input into mapping Country and connecting communities, and how technology helps to capture and preserve knowledge.

COMMUNITIES

First Nations people and communities are at the heart of sharing and preserving our culture and Country. By empowering communities, it allows our culture to thrive with First Nations people taking control of their own future and story.

IMW - On Demand Artwork Symbolism

COMMUNITY CONNECTIONS TO COUNTRY

These represent the important places mapped on Country. Each place is significant and mapped by its community.

Do you want to participate in the IMW - On Demand?